Marketing trends in the post-COVID era of 2022 and onward will be based on technology. Customers and businesses are unlikely to return to traditional marketing techniques because we have adopted technologies to market our products and earn new clients online.
Here are some marketing trends you should look forward to in 2022.
– Personalized Marketing
Traditional marketing assumes that all customers are created equal. Although businesses have known this is far from the truth, there haven’t been many opportunities to market products differently to different people. But social media marketing has changed everything for the better. Social media platforms collect data that allows brands to show certain ads to people according to their search histories.
However, 2022 will begin an era of even more personalized ads as WhatsApp, Facebook, Instagram, Google, and other websites perfect their algorithms for analyzing data from millions of users.
2- Artificial Intelligence
The use of machine learning in marketing will not only allow advertisers to reach better-defined audiences. Still, it will also help brands design ads that are more effective for a specific audience. Artificial Intelligence in marketing, ads, and posts will allow brands to fine-tune other factors such as the time the ad is shown to each individual.
These ads will be sensitive to audio data and other information from the user’s devices, including the user’s vitals. For example, if the user’s Fitbit measures low sugar levels, they will first see a soft drink ad when they open a social media site like Instagram.
3- Influencer Marketing
It’s not a new trend, as brands and businesses have used celebrities to market their products for years.
However, influencers are not celebrities. They are people with a huge social media presence on platforms like Instagram and TikTok. In 2021, we witnessed many brands hire famous influencers for marketing their products.
Influencer marketing is more feasible and effective than celebrity marketing. But why is that? Compared to celebrities, influencers are people from working-class backgrounds, which means that more people can relate to them. Since their primary focus is growing their social media presence, they interact with people on their social media accounts and other means.
Another reason why influencer marketing yields better results than celebrity marketing
Another reason why influencer marketing yields better results than celebrity marketing are due to psychological and consumer behavior. Research has shown that consumers trust personal recommendations more than celebrity or brand suggestions.
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