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6 Marketing Trends Shaping Up 2021

Marketing trends are always evolving. What worked to create revenue in the first decade of this century might have become a thing of the past for the upcoming years.

We take a look at some incredible marketing trends that are here to shake things up for your business in 2021.

Adopting Automation

2020 brought along the use of marketing automation software. This automation allowed brands to create effective marketing strategies while spending fewer resources.

While most brands have hit their revenues goals and made enough resources, businesses plan on sticking to automation and marketing software to cut down on expenses and optimize their marketing game.

Marketing on LinkedIn

While marketing and selling on LinkedIn might not come across as the ‘it’ thing, it’s about to become one!

Marketing gurus all around the globe suggest that businesses and brands create their online presence on LinkedIn. Why? Because LinkedIn houses industry leaders and decision-makers that are likely to buy from you.

Brands must update their LinkedIn profiles to ensure that they are hunted for lucrative business transactions in 2021!

Influencer Marketing is Set to Witness a Boom

The rise of influencer marketing shows that people are willing to buy from brands that influencers recommend and trust.

Over 89% business recommend that ROIs from influencer marketing is better than investing in other marketing channels. This is why social media platforms such as Facebook, Instagram, and TikTok are likely to incentivize opportunities for influencers and help businesses generate limitless revenue streams through influencer marketing.

Enough with the Digital Ads

While some media groups are all about praising digital ads, other media groups think otherwise.

Some marketing gurus argue that since the audience has been bombarded with digital ads left, right, and center, people are tired of seeing these ads. Instead, a more interactive, outdoor marketing strategy is what appeals to most customers.

Businesses will need to experiment and strike the perfect balance between digital ads and outdoor marketing strategy to attract prospective clients to their brick and mortar or online stores. Direct Mail Is the Next Big Thing Consumers are staying at home and need a break from all kinds of digital ads. What better way to update them about your latest launch than to bombard them with direct mail! Direct Mail is set to make a comeback and it’s going to be big! While direct mail offers a 29% ROI currently, it’s likely to blow up as over 42% of consumers go through the direct mail that they receive. Brands need to work out more innovative direct mail marketing strategies that will turn these leads into paying converts. Consider Marketing through Instagram Reels What started as a photo-sharing app is now set to largely become a video-focused platform. Features such as IGTV and IG reels are expected to blow up. These 15-sec video clips are short and sweet and hit the right spot to convert leads. Make sure that your marketing team is creating content as releasing reels in 2021. With Instagram reels being the focus of the platform’s algorithm, these reels are sure to widen your reach! With Master Coach Stan, anyone can help you create seven-figure business revenue in the shortest time possible. Stan is a sales and marketing coach who has decades of experience, thousands of clients, and the world’s first E-Learning marketing system to his credit. Get in touch with us to learn more about our small business marketing consultancy today!

Businesses will need to experiment and strike the perfect balance between digital ads and outdoor marketing strategy to attract prospective clients to their brick and mortar or online stores.

Direct Mail Is the Next Big Thing

Consumers are staying at home and need a break from all kinds of digital ads. What better way to update them about your latest launch than to bombard them with direct mail!

Direct Mail is set to make a comeback and it’s going to be big! While direct mail offers a 29% ROI currently, it’s likely to blow up as over 42% of consumers go through the direct mail that they receive. Brands need to work out more innovative direct mail marketing strategies that will turn these leads into paying converts.

Consider Marketing through Instagram Reels

What started as a photo-sharing app is now set to largely become a video-focused platform. Features such as IGTV and IG reels are expected to blow up.

These 15-sec video clips are short and sweet and hit the right spot to convert leads. Make sure that your marketing team is creating content as releasing reels in 2021. With Instagram reels being the focus of the platform’s algorithm, these reels are sure to widen your reach!

 

With Master Coach Stan, anyone can help you create seven-figure business revenue in the shortest time possible. Stan is a sales and marketing coach who has decades of experience, thousands of clients, and the world’s first E-Learning marketing system to his credit.

Get in touch with us to learn more about our small business marketing consultancy today!

 

 

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