Author: Stan Mann

Turning a One-Time Customer into a Lifelong Customer—The Ultimate Guide

Turning a One-Time Customer into a Lifelong Customer—The Ultimate Guide

Every business’s main purpose is to sell their products to as many people as possible. However, another thing that is more important than making customers is turning a one-time customer into a recurring one. According to marketing coaches, returning customers can generate three times more revenue per visit than first-time customers. Every business’s goal is to ensure that a significant number of customers develop loyalty toward their brand.

 

This blog discusses everything you need to know about turning a one-time customer into a lifelong customer.

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Creating a Brand Strategy—Everything You Need to Know

Creating a Brand Strategy—Everything You Need to Know

A business has to create many marketing plans to increase sales, set goals, and achieve them. One such well-known plan is a brand strategy. According to marketing consultants, a brand strategy is a long-term plan to achieve specific goals and develop a successful brand.

Moreover, a well-defined brand strategy focuses on its customers’ emotions and needs.

This blog will discuss everything you need to know about creating a brand strategy.

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3 Social Media Marketing Techniques for Small Businesses

3 Social Media Marketing Techniques for Small Businesses

There are several benefits to establishing an effective social media strategy for your small business, including gaining more customers and raising brand awareness. With regards to advertising, it’s a cost-effective approach to get your message out to many people. Having a great social media strategy means you’ll have content to share, and you’ll quickly have a loyal following at your disposal.

However, it may be difficult to stand out among a sea of similar businesses already operating. Here are some effective social media marketing techniques for small businesses.

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4 Outdated Marketing Techniques

4 Outdated Marketing Techniques

Businesses are continuously evolving, and we hope that your business is thriving too! However, if it isn’t, chances are you’re doing something wrong, like sticking to an outdated marketing strategy. Almost all marketing coaching experts recommend changing your business’ marketing techniques once in a while to better fit with the ever-changing business world.

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Business Growth Through Websites—How to Create Effective Landing Pages?

Business Growth Through Websites—How to Create Effective Landing Pages?

Landing pages are one of the most powerful ways to market your business, products, and services.

Landing pages allow you to talk to potential customers about your products more than other marketing methods such as social media marketing. This results in better customer perception and significantly increases the likelihood that they would buy your products.

Here are some ways to make effective landing pages and draw traffic from the search engine to your website.

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Building Quality Connections Through These 4 Networking Strategies

Building Quality Connections Through These 4 Networking Strategies

In the business world, building quality connections is very important. Through networking, your business will find amazing opportunities that you could not have found otherwise on your own. Building a small business takes a lot of effort and time, and quality connections can help you grow your business.

This blog discusses some networking strategies to find quality connections for your business.

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4 Reasons Online Reviews Are Necessary for Your Business

4 Reasons Online Reviews Are Necessary for Your Business

In the modern interconnected world, virtually anyone can write about their experience of a service or a product on the internet.

Having good reviews on rating sites such as Google can make a small business grow rapidly, whereas bad reviews can make it hard for businesses to survive in this competitive world.

Here are some reasons your business needs good reviews.

In the modern interconnected world, virtually anyone can write about their experience of a service or a product on the internet. Having good reviews on rating sites such as Google can make a small business grow rapidly, whereas bad reviews can make it hard for businesses to survive in this competitive world. Here are some reasons your business needs good reviews. Image Filename: person-looking-online-shopping-reviews Image Alt Text: Person looking at online reviews before purchasing from a business 1- Customers Love Relatable Reviews When people go online and read a review that describes an experience similar to their experience, it relates to them and makes them want to try out that particular product or service. Most prospective customers are on the lookout for solutions to their problems. When they find a positive review on a product, they might rush to your website to add these products to their online carts! 2- People Trust Online Reviews People trust reviews as much as they trust personal recommendations. If the first few reviews they read say positive things about your business, they consider your products and services. If the first few reviews are negative, you immediately lose a potential customer. 3- Reviews Provide a Reliable Social Proof Social proof is a psychological phenomenon often referenced in marketing and advertising. When people don’t have enough information about something to decide whether they like or dislike it, they rely on the behavior of others to construct their opinion. This means that when people read positive reviews about a brand, their subconscious brain also forms positive associations. This is similar to if they had used the products or availed the services themselves. The phenomenon of social proof goes beyond this. When people use a positively-reviewed product, they actually enjoy it more than they would have if they hadn’t read its positive reviews. In this instance, the same phenomenon is referred to as social conformity. 4- Reviews Place You in Local Search Results Google Maps search engine uses reviews to rank businesses based on a local search. One of the factors the search engine considers is the overall rating. Another is the number of positive words used in a business review. Google maps also use the contents of the reviews to rank businesses by relevance. For example, if a user searches “dry-based ink printer,” the algorithms will show businesses with reviews containing the words “dry-based ink printer.” Image Filename: person-using-phone-laptop Image Alt Text: Person giving online review to a business Online reviews are a simple yet effective marketing strategy to boost your business. However, not every professional marketing strategy works for every business. To ensure that online reviews will be effective for your business, you can hire the services of our business coach Stan Mann. Reach out to us and watch him improve your business with expert business growth techniques.

1- Customers Love Relatable Reviews

When people go online and read a review that describes an experience similar to their experience, it relates to them and makes them want to try out that particular product or service. Most prospective customers are on the lookout for solutions to their problems. When they find a positive review on a product, they might rush to your website to add these products to their online carts!

2- People Trust Online Reviews

People trust reviews as much as they trust personal recommendations. If the first few reviews they read say positive things about your business, they consider your products and services. If the first few reviews are negative, you immediately lose a potential customer.

3- Reviews Provide a Reliable Social Proof

Social proof is a psychological phenomenon often referenced in marketing and advertising. When people don’t have enough information about something to decide whether they like or dislike it, they rely on the behavior of others to construct their opinion.

This means that when people read positive reviews about a brand, their subconscious brain also forms positive associations. This is similar to if they had used the products or availed the services themselves.

The phenomenon of social proof goes beyond this. When people use a positively-reviewed product, they actually enjoy it more than they would have if they hadn’t read its positive reviews. In this instance, the same phenomenon is referred to as social conformity.

4- Reviews Place You in Local Search Results

Google Maps search engine uses reviews to rank businesses based on a local search. One of the factors the search engine considers is the overall rating. Another is the number of positive words used in a business review.

Google maps also use the contents of the reviews to rank businesses by relevance. For example, if a user searches “dry-based ink printer,” the algorithms will show businesses with reviews containing the words “dry-based ink printer.”

Person giving online review to a business

Online reviews are a simple yet effective marketing strategy to boost your business. However, not every professional marketing strategy works for every business. To ensure that online reviews will be effective for your business, you can hire the services of our business coach Stan Mann.

Reach out to us and watch him improve your business with expert business growth techniques.

Your Ultimate Guide to B2B Marketing

Your Ultimate Guide to B2B Marketing

It can be difficult to get B2B marketing right. Unlike B2C marketing, where one can be creative and experiment with different ideas and use statistical results as feedback on those ideas, B2B marketing doesn’t allow repetitions.

This guide teaches you how to create an effective B2B marketing strategy and take your business to new heights!

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