Author: Stan Mann

3 Flaws In Your Marketing Techniques

3 Flaws In Your Marketing Techniques

Marketing is an integral part of every business. Without it, companies can struggle to perform and expand their operations. However, effective marketing techniques will improve brand awareness and impact a company’s growth drastically.

While marketing is a dynamic process, learning accurate marketing techniques is crucial, especially if you want your marketing campaigns to create a buzz amongst your target audience. What most people don’t understand is that marketing isn’t just about spending a fortune on advertising and spamming clients with emails; it’s much more than that.

Marketing has evolved entirely and can be one of the reasons why your marketing techniques aren’t bringing the profits and revenue you need.

Here are a few flaws in your marketing techniques that are impacting your business.

Lack of Research

Most businesses and companies often make one mistake – they skip out on proper research. The research will help your company envision the response your products will get from customers.

Therefore, to ensure your time, money and effort don’t go in vain, conduct market research and move forward with efficient techniques and strategies.

Marketing without USPs

Marketing strategy

 

USP or unique selling proposition is what makes your company different from your competitors. Your USP briefs your customers and other stakeholders what your company offers that others don’t. Moreover, businesses need to identify their USPs and use these to their advantage.

Your customers should feel that your services and products are the solution to their problems. Fortunately, that’s possible if you create your marketing strategies around your USPs. The sole purpose of marketing techniques is to attract customers; if customers feel that you’re unlike other businesses, they’re more likely to pick you over other businesses and will keep coming back to you.

Marketing Techniques That Fail To Retain Recurring Customers

Businesses and companies often focus on acquiring new customers and tend to forget about their existing customers. If your marketing techniques are focused on attracting new customers, you might lose your repeat customers.

Most importantly, research suggests that attracting new customers is more challenging than retaining your existing ones. Your current customers already trust your company and will be willing to buy from you again.

Keep your marketing techniques neutral to address and attract existing clients and new ones.

Hire a Professional Marketing Consultant

Every business and company has some flaws in their marketing technique; however, there’s nothing to worry about. Persistent marketing flaw is something you need to take care of – hire a professional marketing consultant to help you tackle these flaws.

If you’re looking for a marketing and business consultant in Las Vegas, Nevada, consider Stan Mann.

Stan Mann is a professional business and marketing consultant that helps elevate your marketing techniques and strategies.

Learn more about our consulting services and coaching programs on our website.

4 Ways to Elevate Your Online Business

4 Ways to Elevate Your Online Business

The pandemic has changed the marketing dynamics for everyone. Regardless of your online business, you need effective skills, expertise, marketing strategies, and more to elevate your business game.

Marketing trends have been changing rapidly and online businesses need to take some crucial measures to stay in the game.

Here are a few ways to ensure your online business stays on top of the game and acquires new customers.

Create Exciting and Quality Content

For any online business to flourish, content is chief. If your online business creates exciting and quality content, you provide search engines and your customers with exactly what they’re looking for.

 Google rewards websites with quality content by improving their SERPs. This helps you rank better in search engines and directs more traffic to your website.

 a man working on business strategies

Emphasize Local SEO

The simplest way to ensure that you convert incoming traffic to your website is by focusing on local SEO. Local SEO might have a low traffic rate; however, their conversion rate is higher and more reliable than generic SEO. Utilize location-specific keywords and use them to your advantage to direct more traffic to your website.

Surf the internet for high-ranking keywords that align with your business and its location. Once you’ve obtained these keywords, incorporate them throughout your content.

Prioritize Mobile Optimization

Nowadays, 50% of traffic on the internet is mostly from Smartphones or smart devices. In such cases, you need to consider mobile optimization to attract customers trying to access your website through their smartphone devices. This is why Google keeps a keen eye on websites that aren’t optimized for smartphones and offers a better ranking to optimized websites for mobile phones.

Ensure your content is optimized and mobile-friendly, and easily accessible to your customers. Use high-quality images, optimize videos for mobile phones, and ensure that your website features a responsive and user-friendly design.

Hire a Professional Marketing Consultant

A professional marketing consultant can actually help you evaluate your marketing strategies and develop the right techniques to bring in more traffic to your website. These experts work with both traditional and online businesses to augment their profits and create future goals.

If you’re looking for a marketing and business consultant in Las Vegas, Nevada, to elevate your online business, we have the perfect solution for you – Stan Mann.

Stan Mann is a professional business and marketing consultant who helps promote online businesses by improving their marketing techniques and strategies.

Learn more about our marketing services on our website here.

3 Marketing Trends to Look Forward To In 2022

3 Marketing Trends to Look Forward To In 2022

Marketing trends in the post-COVID era of 2022 and onward will be based on technology. Customers and businesses are unlikely to return to traditional marketing techniques because we have adopted technologies to market our products and earn new clients online.

Here are some marketing trends you should look forward to in 2022.

– Personalized Marketing

Traditional marketing assumes that all customers are created equal. Although businesses have known this is far from the truth, there haven’t been many opportunities to market products differently to different people. But social media marketing has changed everything for the better. Social media platforms collect data that allows brands to show certain ads to people according to their search histories.

However, 2022 will begin an era of even more personalized ads as WhatsApp, Facebook, Instagram, Google, and other websites perfect their algorithms for analyzing data from millions of users.

2- Artificial Intelligence

The use of machine learning in marketing will not only allow advertisers to reach better-defined audiences. Still, it will also help brands design ads that are more effective for a specific audience. Artificial Intelligence in marketing, ads, and posts will allow brands to fine-tune other factors such as the time the ad is shown to each individual.

These ads will be sensitive to audio data and other information from the user’s devices, including the user’s vitals. For example, if the user’s Fitbit measures low sugar levels, they will first see a soft drink ad when they open a social media site like Instagram.

3- Influencer Marketing

It’s not a new trend, as brands and businesses have used celebrities to market their products for years.

However, influencers are not celebrities. They are people with a huge social media presence on platforms like Instagram and TikTok. In 2021, we witnessed many brands hire famous influencers for marketing their products.

Influencer marketing is more feasible and effective than celebrity marketing. But why is that? Compared to celebrities, influencers are people from working-class backgrounds, which means that more people can relate to them. Since their primary focus is growing their social media presence, they interact with people on their social media accounts and other means.

Another reason why influencer marketing yields better results than celebrity marketing

Another reason why influencer marketing yields better results than celebrity marketing are due to psychological and consumer behavior. Research has shown that consumers trust personal recommendations more than celebrity or brand suggestions.

Person presenting ideas in a business coaching meeting

Get Professional Advice from an Expert Marketing Consultant in Vegas

With all these marketing trends on the table in 2022, we advise you to consult a professional business coach. At Master Coach Stan, we have Stan Lee, a professional business consultant in Vegas.

Reach out to him to get business coaching before diving into any trend for your business!

What Exactly Is a Business Coach and How Can They Help You?

What Exactly Is a Business Coach and How Can They Help You?

Whether you own a large corporation or are an entrepreneur, running a business isn’t easy at all. It requires the right knowledge, experience, skill, and some failed attempts to perfect your business operations and strategies. Furthermore, it takes a while until you can figure out how to improve your performance and augment your profits.

Most business owners want their business to flourish, especially considering the amount of money, effort, and time you invest. Fortunately, there’s a perfect solution for you – a business coach.

A business coach can massively improve your performance and perfect your business strategies too. For those of you who are confused, don’t worry; we’re here to help you.

Let’s dive deeper into what a business coach is and how they benefit your business.

What is a Business Coach?

Sometimes businesses tend to get stuck in a loop and cannot improve their performance due to certain unidentified reasons. A business coach is an external professional who helps identify the obstacles in the way of a business’s progress. Furthermore, they offer suggestions and can help see your blind spots.

Moreover, they help businesses plan their goals and implement strategies that come in handy in expanding and growing their business.

How Can a Business Coach Help You?

A Business Coach Will Offer Unbiased External Insight

A business coach discussing strategies

Businesses often struggle since they can’t figure out what their performance is lacking. One pro of hiring a business coach is it provides constructive criticism from a new perspective.

A business coach can offer you an unbiased opinion that will help you evaluate your business’s strengths and weaknesses since they’ll be able to provide you with industry-specific insight.

A Business Coach Will Help You Achieve Goals

A business coach will assist you in navigating challenges and achieving the necessary goals for progress. Businesses coaches put their industry-specific knowledge to use and prevent your business from hitting a bump.

Moreover, a business coach will draft plans and strategies, helping you achieve your goals and targeted profits without wasting time, money and efforts.

A Business Coach Provides Better Future Planning

The pressures of the business can take a toll on our vision, and sometimes we might establish goals and objectives that aren’t sustainable enough. Fortunately, a business coach will ensure your strategies and techniques are sustainable for the long run.

Planning needs a fair share of prioritizing, and a business coach offers just that.

Hiring a business coach will ensure that you have time to handle other important aspects of your business, like operations, management, and acquiring capital.

If you’re looking for a business and marketing coach in Las Vegas, Nevada, consider Stan Mann and our wide-ranging variety of products.

Stan Mann is a professional business and marketing consultant. Furthermore, we help small business owners and entrepreneurs thrive.

Learn more about our consulting services and coaching programs here!

How to Run a Successful Small Business

How to Run a Successful Small Business

Whether big or small, running a successful business today isn’t easy; you have to be adaptable to dynamic and constantly changing industries, flexible, be good at planning, organizing, researching, and much more.

On the one hand, technological advancements and social media platforms have given us tools to market and grow our businesses, but on the other hand, these tools and platforms have also increased our competition and opened doors to global markets and rivals, making it challenging for many small businesses to survive and thrive.

However, don’t be discouraged, there are still many ways to grow your small business and watch it succeed. In this blog, we’ll break down some essential tips you need to follow in order to be successful in your venture.

Start with organizing

Being organized and staying on top of all the tasks and things you need to do is essential when it comes to running a successful business. Try to keep a checklist of all your daily tasks, ensuring you’re able to remember and complete each one of them.

The things and tasks you get done with, check them off the list. Doing so, will not only ensure all your tasks are completed on time but also make you feel productive and confident in your abilities.

Keep detailed records of all your activities and transactions

One of the many reasons small businesses tend to fail is generally their lack of record keeping. The owners don’t know or remember how much they owe to their vendors and creditors, creating a lot of unnecessary stress.

Keeping detailed records of all your activities and transactions will show you where you and your business stand, financially and also enable you to keep track of your cash inflows and outflows.

Research your competition

Need advertising or marketing inspiration? Or want to learn how well your business is doing in the industry? Research and analyze your competition. It’ll help you breed better results and make room for improvements.

You can learn new strategies and tactics from your rivals, implement them in your business and wait for all the sweet cash to start rolling in. But remember there’s a fine line between being inspired and straight-up copying when it comes to marketing and advertising campaigns.

small business market research

Consistent is key

As a small business owner, you’ll witness many highs and lows. Somedays, your business will generate many leads, boosting your sales and profits, significantly.

Other days, work will be slow but don’t be disheartened. Staying consistent with your strategies and work is crucial if you want your small business to soar to new heights.

Need help growing and running a successful small business? Stan Mann is here to help.

Based in Las Vegas, Nevada, Stan is a professional business coach and consultant. He has helped many businesses and firms find success, boost sales, generate new leads, and overcome their marketing issues. You can check out our products for courses on digital marketing, business growth, advertising, and much more.

For more information, feel free to reach out to us!