Category: Education

The Ultimate Guide to Business Marketing

an illustration of brand promotion and marketing

Businesses, irrespective of the industry they belong to, need marketing campaigns to flourish and grow. Why? Because a brand or business is nothing without visibility. If a business can’t reach its target audience, it won’t get leads and sales, leading to a pause in its growth. However, business marketing can do wonders.

Let’s dive deeper into business marketing to learn more about it.

What is Business Marketing?

When a company offers and sells its products or services to another company or organization, it is known as business marketing or business-to-business marketing. These products may be used in manufacturing, running a business, or selling to a new company.

Tips for Effective Business Marketing

Re-Engage Customers With Email Newsletters

Most businesses have found email marketing as an effective way for business marketing since it can lead to customer retention. You can send regular emails with valuable content to keep your loyal customers coming back for more. A great way to leverage email marketing is by starting monthly or weekly email newsletters.  Moreover, you can build customer loyalty by sending out regular promotions, products, and other updates.

Offer Value Through Blogging

Blogs are a great content marketing tool to market your business. Writing in-depth blog pieces that answer particular questions your target audience may have can help create trust.

Moreover, use search engine optimization (SEO) techniques to ensure that your blog reaches the correct audience.

Start Conversations through Social Media Marketing

 an illustration ofSocial media platform icons

In the era of technology, hands-down the biggest weapon we have for business marketing is social media. Almost the majority of the population uses social media platforms regularly, which businesses can leverage to create brand awareness. Through social media marketing, you can market your business by posting appealing content. Make sure you hold an active social media presence by posting regular content, responding to messages, and more.

Spread the Word With a Referral Program

Internet is a powerful tool for business marketing, but word-of-mouth marketing is still a much-needed weapon. According to research, more than 80% of consumers tend to trust recommendations from friends or families, which means referrals can help generate quality leads.  Now, clients won’t just refer you themselves, you need to take initiative. The best way to do so is using your email marketing tool to send them follow-up requests.

Hire a Professional Marketing Consultant

Are you looking for a marketing consultant? Stan Mann is the man to get the job done.

Stan Mann is a professional marketing consultant offering expert marketing and other business-related advice.

Feel free to reach out to us to learn more about our services

Creating a Brand Strategy—Everything You Need to Know

Creating a Brand Strategy—Everything You Need to Know

A business has to create many marketing plans to increase sales, set goals, and achieve them. One such well-known plan is a brand strategy. According to marketing consultants, a brand strategy is a long-term plan to achieve specific goals and develop a successful brand.

Moreover, a well-defined brand strategy focuses on its customers’ emotions and needs.

This blog will discuss everything you need to know about creating a brand strategy.

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4 Outdated Marketing Techniques

4 Outdated Marketing Techniques

Businesses are continuously evolving, and we hope that your business is thriving too! However, if it isn’t, chances are you’re doing something wrong, like sticking to an outdated marketing strategy. Almost all marketing coaching experts recommend changing your business’ marketing techniques once in a while to better fit with the ever-changing business world.

Continue reading “4 Outdated Marketing Techniques”

Business Growth Through Websites—How to Create Effective Landing Pages?

Business Growth Through Websites—How to Create Effective Landing Pages?

Landing pages are one of the most powerful ways to market your business, products, and services.

Landing pages allow you to talk to potential customers about your products more than other marketing methods such as social media marketing. This results in better customer perception and significantly increases the likelihood that they would buy your products.

Here are some ways to make effective landing pages and draw traffic from the search engine to your website.

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Building Quality Connections Through These 4 Networking Strategies

In the business world, building quality connections is very important. Through networking, your business will find amazing opportunities that you could not have found otherwise on your own. Building a small business takes a lot of effort and time, and quality connections can help you grow your business.

This blog discusses some networking strategies to find quality connections for your business.

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4 Reasons Online Reviews Are Necessary for Your Business

4 Reasons Online Reviews Are Necessary for Your Business

In the modern interconnected world, virtually anyone can write about their experience of a service or a product on the internet.

Having good reviews on rating sites such as Google can make a small business grow rapidly, whereas bad reviews can make it hard for businesses to survive in this competitive world.

Here are some reasons your business needs good reviews.

In the modern interconnected world, virtually anyone can write about their experience of a service or a product on the internet. Having good reviews on rating sites such as Google can make a small business grow rapidly, whereas bad reviews can make it hard for businesses to survive in this competitive world. Here are some reasons your business needs good reviews. Image Filename: person-looking-online-shopping-reviews Image Alt Text: Person looking at online reviews before purchasing from a business 1- Customers Love Relatable Reviews When people go online and read a review that describes an experience similar to their experience, it relates to them and makes them want to try out that particular product or service. Most prospective customers are on the lookout for solutions to their problems. When they find a positive review on a product, they might rush to your website to add these products to their online carts! 2- People Trust Online Reviews People trust reviews as much as they trust personal recommendations. If the first few reviews they read say positive things about your business, they consider your products and services. If the first few reviews are negative, you immediately lose a potential customer. 3- Reviews Provide a Reliable Social Proof Social proof is a psychological phenomenon often referenced in marketing and advertising. When people don’t have enough information about something to decide whether they like or dislike it, they rely on the behavior of others to construct their opinion. This means that when people read positive reviews about a brand, their subconscious brain also forms positive associations. This is similar to if they had used the products or availed the services themselves. The phenomenon of social proof goes beyond this. When people use a positively-reviewed product, they actually enjoy it more than they would have if they hadn’t read its positive reviews. In this instance, the same phenomenon is referred to as social conformity. 4- Reviews Place You in Local Search Results Google Maps search engine uses reviews to rank businesses based on a local search. One of the factors the search engine considers is the overall rating. Another is the number of positive words used in a business review. Google maps also use the contents of the reviews to rank businesses by relevance. For example, if a user searches “dry-based ink printer,” the algorithms will show businesses with reviews containing the words “dry-based ink printer.” Image Filename: person-using-phone-laptop Image Alt Text: Person giving online review to a business Online reviews are a simple yet effective marketing strategy to boost your business. However, not every professional marketing strategy works for every business. To ensure that online reviews will be effective for your business, you can hire the services of our business coach Stan Mann. Reach out to us and watch him improve your business with expert business growth techniques.

1- Customers Love Relatable Reviews

When people go online and read a review that describes an experience similar to their experience, it relates to them and makes them want to try out that particular product or service. Most prospective customers are on the lookout for solutions to their problems. When they find a positive review on a product, they might rush to your website to add these products to their online carts!

2- People Trust Online Reviews

People trust reviews as much as they trust personal recommendations. If the first few reviews they read say positive things about your business, they consider your products and services. If the first few reviews are negative, you immediately lose a potential customer.

3- Reviews Provide a Reliable Social Proof

Social proof is a psychological phenomenon often referenced in marketing and advertising. When people don’t have enough information about something to decide whether they like or dislike it, they rely on the behavior of others to construct their opinion.

This means that when people read positive reviews about a brand, their subconscious brain also forms positive associations. This is similar to if they had used the products or availed the services themselves.

The phenomenon of social proof goes beyond this. When people use a positively-reviewed product, they actually enjoy it more than they would have if they hadn’t read its positive reviews. In this instance, the same phenomenon is referred to as social conformity.

4- Reviews Place You in Local Search Results

Google Maps search engine uses reviews to rank businesses based on a local search. One of the factors the search engine considers is the overall rating. Another is the number of positive words used in a business review.

Google maps also use the contents of the reviews to rank businesses by relevance. For example, if a user searches “dry-based ink printer,” the algorithms will show businesses with reviews containing the words “dry-based ink printer.”

Person giving online review to a business

Online reviews are a simple yet effective marketing strategy to boost your business. However, not every professional marketing strategy works for every business. To ensure that online reviews will be effective for your business, you can hire the services of our business coach Stan Mann.

Reach out to us and watch him improve your business with expert business growth techniques.

Your Ultimate Guide to B2B Marketing

Your Ultimate Guide to B2B Marketing

It can be difficult to get B2B marketing right. Unlike B2C marketing, where one can be creative and experiment with different ideas and use statistical results as feedback on those ideas, B2B marketing doesn’t allow repetitions.

This guide teaches you how to create an effective B2B marketing strategy and take your business to new heights!

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3 Flaws In Your Marketing Techniques

3 Flaws In Your Marketing Techniques

Marketing is an integral part of every business. Without it, companies can struggle to perform and expand their operations. However, effective marketing techniques will improve brand awareness and impact a company’s growth drastically.

While marketing is a dynamic process, learning accurate marketing techniques is crucial, especially if you want your marketing campaigns to create a buzz amongst your target audience. What most people don’t understand is that marketing isn’t just about spending a fortune on advertising and spamming clients with emails; it’s much more than that.

Marketing has evolved entirely and can be one of the reasons why your marketing techniques aren’t bringing the profits and revenue you need.

Here are a few flaws in your marketing techniques that are impacting your business.

Lack of Research

Most businesses and companies often make one mistake – they skip out on proper research. The research will help your company envision the response your products will get from customers.

Therefore, to ensure your time, money and effort don’t go in vain, conduct market research and move forward with efficient techniques and strategies.

Marketing without USPs

Marketing strategy

 

USP or unique selling proposition is what makes your company different from your competitors. Your USP briefs your customers and other stakeholders what your company offers that others don’t. Moreover, businesses need to identify their USPs and use these to their advantage.

Your customers should feel that your services and products are the solution to their problems. Fortunately, that’s possible if you create your marketing strategies around your USPs. The sole purpose of marketing techniques is to attract customers; if customers feel that you’re unlike other businesses, they’re more likely to pick you over other businesses and will keep coming back to you.

Marketing Techniques That Fail To Retain Recurring Customers

Businesses and companies often focus on acquiring new customers and tend to forget about their existing customers. If your marketing techniques are focused on attracting new customers, you might lose your repeat customers.

Most importantly, research suggests that attracting new customers is more challenging than retaining your existing ones. Your current customers already trust your company and will be willing to buy from you again.

Keep your marketing techniques neutral to address and attract existing clients and new ones.

Hire a Professional Marketing Consultant

Every business and company has some flaws in their marketing technique; however, there’s nothing to worry about. Persistent marketing flaw is something you need to take care of – hire a professional marketing consultant to help you tackle these flaws.

If you’re looking for a marketing and business consultant in Las Vegas, Nevada, consider Stan Mann.

Stan Mann is a professional business and marketing consultant that helps elevate your marketing techniques and strategies.

Learn more about our consulting services and coaching programs on our website.