In the modern interconnected world, virtually anyone can write about their experience of a service or a product on the internet.
Having good reviews on rating sites such as Google can make a small business grow rapidly, whereas bad reviews can make it hard for businesses to survive in this competitive world.
Here are some reasons your business needs good reviews.
1- Customers Love Relatable Reviews
When people go online and read a review that describes an experience similar to their experience, it relates to them and makes them want to try out that particular product or service. Most prospective customers are on the lookout for solutions to their problems. When they find a positive review on a product, they might rush to your website to add these products to their online carts!
2- People Trust Online Reviews
People trust reviews as much as they trust personal recommendations. If the first few reviews they read say positive things about your business, they consider your products and services. If the first few reviews are negative, you immediately lose a potential customer.
3- Reviews Provide a Reliable Social Proof
Social proof is a psychological phenomenon often referenced in marketing and advertising. When people don’t have enough information about something to decide whether they like or dislike it, they rely on the behavior of others to construct their opinion.
This means that when people read positive reviews about a brand, their subconscious brain also forms positive associations. This is similar to if they had used the products or availed the services themselves.
The phenomenon of social proof goes beyond this. When people use a positively-reviewed product, they actually enjoy it more than they would have if they hadn’t read its positive reviews. In this instance, the same phenomenon is referred to as social conformity.
4- Reviews Place You in Local Search Results
Google Maps search engine uses reviews to rank businesses based on a local search. One of the factors the search engine considers is the overall rating. Another is the number of positive words used in a business review.
Google maps also use the contents of the reviews to rank businesses by relevance. For example, if a user searches “dry-based ink printer,” the algorithms will show businesses with reviews containing the words “dry-based ink printer.”
Online reviews are a simple yet effective marketing strategy to boost your business. However, not every professional marketing strategy works for every business. To ensure that online reviews will be effective for your business, you can hire the services of our business coach Stan Mann.
Reach out to us and watch him improve your business with expert business growth techniques.