Category: Education

4 Reasons Online Reviews Are Necessary for Your Business

4 Reasons Online Reviews Are Necessary for Your Business

In the modern interconnected world, virtually anyone can write about their experience of a service or a product on the internet.

Having good reviews on rating sites such as Google can make a small business grow rapidly, whereas bad reviews can make it hard for businesses to survive in this competitive world.

Here are some reasons your business needs good reviews.

In the modern interconnected world, virtually anyone can write about their experience of a service or a product on the internet. Having good reviews on rating sites such as Google can make a small business grow rapidly, whereas bad reviews can make it hard for businesses to survive in this competitive world. Here are some reasons your business needs good reviews. Image Filename: person-looking-online-shopping-reviews Image Alt Text: Person looking at online reviews before purchasing from a business 1- Customers Love Relatable Reviews When people go online and read a review that describes an experience similar to their experience, it relates to them and makes them want to try out that particular product or service. Most prospective customers are on the lookout for solutions to their problems. When they find a positive review on a product, they might rush to your website to add these products to their online carts! 2- People Trust Online Reviews People trust reviews as much as they trust personal recommendations. If the first few reviews they read say positive things about your business, they consider your products and services. If the first few reviews are negative, you immediately lose a potential customer. 3- Reviews Provide a Reliable Social Proof Social proof is a psychological phenomenon often referenced in marketing and advertising. When people don’t have enough information about something to decide whether they like or dislike it, they rely on the behavior of others to construct their opinion. This means that when people read positive reviews about a brand, their subconscious brain also forms positive associations. This is similar to if they had used the products or availed the services themselves. The phenomenon of social proof goes beyond this. When people use a positively-reviewed product, they actually enjoy it more than they would have if they hadn’t read its positive reviews. In this instance, the same phenomenon is referred to as social conformity. 4- Reviews Place You in Local Search Results Google Maps search engine uses reviews to rank businesses based on a local search. One of the factors the search engine considers is the overall rating. Another is the number of positive words used in a business review. Google maps also use the contents of the reviews to rank businesses by relevance. For example, if a user searches “dry-based ink printer,” the algorithms will show businesses with reviews containing the words “dry-based ink printer.” Image Filename: person-using-phone-laptop Image Alt Text: Person giving online review to a business Online reviews are a simple yet effective marketing strategy to boost your business. However, not every professional marketing strategy works for every business. To ensure that online reviews will be effective for your business, you can hire the services of our business coach Stan Mann. Reach out to us and watch him improve your business with expert business growth techniques.

1- Customers Love Relatable Reviews

When people go online and read a review that describes an experience similar to their experience, it relates to them and makes them want to try out that particular product or service. Most prospective customers are on the lookout for solutions to their problems. When they find a positive review on a product, they might rush to your website to add these products to their online carts!

2- People Trust Online Reviews

People trust reviews as much as they trust personal recommendations. If the first few reviews they read say positive things about your business, they consider your products and services. If the first few reviews are negative, you immediately lose a potential customer.

3- Reviews Provide a Reliable Social Proof

Social proof is a psychological phenomenon often referenced in marketing and advertising. When people don’t have enough information about something to decide whether they like or dislike it, they rely on the behavior of others to construct their opinion.

This means that when people read positive reviews about a brand, their subconscious brain also forms positive associations. This is similar to if they had used the products or availed the services themselves.

The phenomenon of social proof goes beyond this. When people use a positively-reviewed product, they actually enjoy it more than they would have if they hadn’t read its positive reviews. In this instance, the same phenomenon is referred to as social conformity.

4- Reviews Place You in Local Search Results

Google Maps search engine uses reviews to rank businesses based on a local search. One of the factors the search engine considers is the overall rating. Another is the number of positive words used in a business review.

Google maps also use the contents of the reviews to rank businesses by relevance. For example, if a user searches “dry-based ink printer,” the algorithms will show businesses with reviews containing the words “dry-based ink printer.”

Person giving online review to a business

Online reviews are a simple yet effective marketing strategy to boost your business. However, not every professional marketing strategy works for every business. To ensure that online reviews will be effective for your business, you can hire the services of our business coach Stan Mann.

Reach out to us and watch him improve your business with expert business growth techniques.

Your Ultimate Guide to B2B Marketing

Your Ultimate Guide to B2B Marketing

It can be difficult to get B2B marketing right. Unlike B2C marketing, where one can be creative and experiment with different ideas and use statistical results as feedback on those ideas, B2B marketing doesn’t allow repetitions.

This guide teaches you how to create an effective B2B marketing strategy and take your business to new heights!

Continue reading “Your Ultimate Guide to B2B Marketing”

3 Flaws In Your Marketing Techniques

3 Flaws In Your Marketing Techniques

Marketing is an integral part of every business. Without it, companies can struggle to perform and expand their operations. However, effective marketing techniques will improve brand awareness and impact a company’s growth drastically.

While marketing is a dynamic process, learning accurate marketing techniques is crucial, especially if you want your marketing campaigns to create a buzz amongst your target audience. What most people don’t understand is that marketing isn’t just about spending a fortune on advertising and spamming clients with emails; it’s much more than that.

Marketing has evolved entirely and can be one of the reasons why your marketing techniques aren’t bringing the profits and revenue you need.

Here are a few flaws in your marketing techniques that are impacting your business.

Lack of Research

Most businesses and companies often make one mistake – they skip out on proper research. The research will help your company envision the response your products will get from customers.

Therefore, to ensure your time, money and effort don’t go in vain, conduct market research and move forward with efficient techniques and strategies.

Marketing without USPs

Marketing strategy

 

USP or unique selling proposition is what makes your company different from your competitors. Your USP briefs your customers and other stakeholders what your company offers that others don’t. Moreover, businesses need to identify their USPs and use these to their advantage.

Your customers should feel that your services and products are the solution to their problems. Fortunately, that’s possible if you create your marketing strategies around your USPs. The sole purpose of marketing techniques is to attract customers; if customers feel that you’re unlike other businesses, they’re more likely to pick you over other businesses and will keep coming back to you.

Marketing Techniques That Fail To Retain Recurring Customers

Businesses and companies often focus on acquiring new customers and tend to forget about their existing customers. If your marketing techniques are focused on attracting new customers, you might lose your repeat customers.

Most importantly, research suggests that attracting new customers is more challenging than retaining your existing ones. Your current customers already trust your company and will be willing to buy from you again.

Keep your marketing techniques neutral to address and attract existing clients and new ones.

Hire a Professional Marketing Consultant

Every business and company has some flaws in their marketing technique; however, there’s nothing to worry about. Persistent marketing flaw is something you need to take care of – hire a professional marketing consultant to help you tackle these flaws.

If you’re looking for a marketing and business consultant in Las Vegas, Nevada, consider Stan Mann.

Stan Mann is a professional business and marketing consultant that helps elevate your marketing techniques and strategies.

Learn more about our consulting services and coaching programs on our website.

3 Marketing Trends to Look Forward To In 2022

3 Marketing Trends to Look Forward To In 2022

Marketing trends in the post-COVID era of 2022 and onward will be based on technology. Customers and businesses are unlikely to return to traditional marketing techniques because we have adopted technologies to market our products and earn new clients online.

Here are some marketing trends you should look forward to in 2022.

– Personalized Marketing

Traditional marketing assumes that all customers are created equal. Although businesses have known this is far from the truth, there haven’t been many opportunities to market products differently to different people. But social media marketing has changed everything for the better. Social media platforms collect data that allows brands to show certain ads to people according to their search histories.

However, 2022 will begin an era of even more personalized ads as WhatsApp, Facebook, Instagram, Google, and other websites perfect their algorithms for analyzing data from millions of users.

2- Artificial Intelligence

The use of machine learning in marketing will not only allow advertisers to reach better-defined audiences. Still, it will also help brands design ads that are more effective for a specific audience. Artificial Intelligence in marketing, ads, and posts will allow brands to fine-tune other factors such as the time the ad is shown to each individual.

These ads will be sensitive to audio data and other information from the user’s devices, including the user’s vitals. For example, if the user’s Fitbit measures low sugar levels, they will first see a soft drink ad when they open a social media site like Instagram.

3- Influencer Marketing

It’s not a new trend, as brands and businesses have used celebrities to market their products for years.

However, influencers are not celebrities. They are people with a huge social media presence on platforms like Instagram and TikTok. In 2021, we witnessed many brands hire famous influencers for marketing their products.

Influencer marketing is more feasible and effective than celebrity marketing. But why is that? Compared to celebrities, influencers are people from working-class backgrounds, which means that more people can relate to them. Since their primary focus is growing their social media presence, they interact with people on their social media accounts and other means.

Another reason why influencer marketing yields better results than celebrity marketing

Another reason why influencer marketing yields better results than celebrity marketing are due to psychological and consumer behavior. Research has shown that consumers trust personal recommendations more than celebrity or brand suggestions.

Person presenting ideas in a business coaching meeting

Get Professional Advice from an Expert Marketing Consultant in Vegas

With all these marketing trends on the table in 2022, we advise you to consult a professional business coach. At Master Coach Stan, we have Stan Lee, a professional business consultant in Vegas.

Reach out to him to get business coaching before diving into any trend for your business!

Essential Skills Every Digital Marketer Should Know

Essential Skills Every Digital Marketer Should Know

Blocks spelling digital marketing on a wooden surface

With advancements in technology and the ever-growing power and influence of the internet, digital and online marketing has quickly become a viable tool for businesses and marketers looking to expand their reach.

And rightfully so, digital marketing offers a plethora of benefits at half the cost in comparison to other marketing strategies and tools.

Continue reading “Essential Skills Every Digital Marketer Should Know”

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.