Category: Target Market

5 Tips to Set You Apart From Business Competitors

5 Tips to Set You Apart From Business Competitors

While your marketing strategies, professional team, and extensive business plans may set you up for success, they might not set you apart from the crowd!

If you’re in the game to make more revenue and build a long-term reputation, this post is just for you!

While your marketing strategies, professional team, and extensive business plans may set you up for success, they might not set you apart from the crowd!

If you’re in the game to make more revenue and build a long-term reputation, this post is just for you!

We share some simple and practical ways that will set you apart from your competitors and make you emerge as a leading and reliable brand in no time.

Go the Entrepreneurial Route

Even if you have made it past the startup days, we recommend that you never let go of the entrepreneurial culture at your workspace. While a business should always strive to become structured, sticking to the basic culture will ensure that your employees continue to interact, innovate, and create.

Business giants such as Google and Facebook have adopted the entrepreneurial culture where employees and their suggestions are valued, welcomed, and heard, and incorporated into the company’s future operational and performance goals.

Tap into New Opportunities

Tried and tested advice would be to stick to a niche and come up with a product that has a wide market. However, oftentimes, businesses and entrepreneurs go off the route and innovate products that revolutionize their markets. For instance, Steve Jobs envisioned a future where everybody had access to quick communication and information.

While his competitors might have deemed it a research and resource-intensive investment, Jobs went ahead with the idea and helped humans tap into a technologically forward era. 

Businesses must keep an eye on new opportunities and leverage them to create products or services that will change the face of their industry!

Shake Things Up a Bit

Reinventing is the key to staying relevant in business!

While churning out the same products over and over again will guarantee a steady cash inflow, it might harm you in the long run! Mobile companies such as Nokia never anticipated the groundbreaking technology that iPhone or even Samsung could offer in the future.

 

We share some simple and practical ways that will set you apart from your competitors and make you emerge as a leading and reliable brand in no time. Go the Entrepreneurial Route Even if you have made it past the startup days, we recommend that you never let go of the entrepreneurial culture at your workspace. While a business should always strive to become structured, sticking to the basic culture will ensure that your employees continue to interact, innovate, and create. Business giants such as Google and Facebook have adopted the entrepreneurial culture where employees and their suggestions are valued, welcomed, and heard, and incorporated into the company’s future operational and performance goals. Tap into New Opportunities Tried and tested advice would be to stick to a niche and come up with a product that has a wide market. However, oftentimes, businesses and entrepreneurs go off the route and innovate products that revolutionize their markets. For instance, Steve Jobs envisioned a future where everybody had access to quick communication and information. While his competitors might have deemed it a research and resource-intensive investment, Jobs went ahead with the idea and helped humans tap into a technologically forward era. Businesses must keep an eye on new opportunities and leverage them to create products or services that will change the face of their industry! Shake Things Up a Bit Reinventing is the key to staying relevant in business! While churning out the same products over and over again will guarantee a steady cash inflow, it might harm you in the long run! Mobile companies such as Nokia never anticipated the groundbreaking technology that iPhone or even Samsung could offer in the future.

It’s crucial that businesses continue to invest in their R&D sectors, understand the ever-evolving consumer needs and trends, and reinvent themselves accordingly.

Give Back to Society

Companies that give back to society, always stay in the game!

To stay ahead of the game and stand out from the crowd, it’s necessary that your business reaches out to the underprivileged section of society and give back in whatever way you can.

Companies like Airbnb work with homeless people that were displaced due to natural disasters or conflicts and accommodates them through their Open Homes Campaign.

This assures your target audience of your good standing, intentions, and credibility.

Reach out to Master Coach Stan to Devise a Failproof Marketing Strategy

Businesses that are looking to take their marketing game to new heights can get in touch with our team at Master Coach Stan. Stan Mann is a marketing expert who has decades’ worth of experience in guiding small businesses and help them achieve their financial goals.

Get in touch with us to learn more about our marketing consultancy services and our E-Learning Marketing system.

6 Marketing Trends Shaping Up 2021

6 Marketing Trends Shaping Up 2021

Marketing trends are always evolving. What worked to create revenue in the first decade of this century might have become a thing of the past for the upcoming years.

We take a look at some incredible marketing trends that are here to shake things up for your business in 2021.

Adopting Automation

2020 brought along the use of marketing automation software. This automation allowed brands to create effective marketing strategies while spending fewer resources.

While most brands have hit their revenues goals and made enough resources, businesses plan on sticking to automation and marketing software to cut down on expenses and optimize their marketing game.

Marketing on LinkedIn

While marketing and selling on LinkedIn might not come across as the ‘it’ thing, it’s about to become one!

Marketing gurus all around the globe suggest that businesses and brands create their online presence on LinkedIn. Why? Because LinkedIn houses industry leaders and decision-makers that are likely to buy from you.

Brands must update their LinkedIn profiles to ensure that they are hunted for lucrative business transactions in 2021!

Influencer Marketing is Set to Witness a Boom

The rise of influencer marketing shows that people are willing to buy from brands that influencers recommend and trust.

Over 89% business recommend that ROIs from influencer marketing is better than investing in other marketing channels. This is why social media platforms such as Facebook, Instagram, and TikTok are likely to incentivize opportunities for influencers and help businesses generate limitless revenue streams through influencer marketing.

Enough with the Digital Ads

While some media groups are all about praising digital ads, other media groups think otherwise.

Some marketing gurus argue that since the audience has been bombarded with digital ads left, right, and center, people are tired of seeing these ads. Instead, a more interactive, outdoor marketing strategy is what appeals to most customers.

Businesses will need to experiment and strike the perfect balance between digital ads and outdoor marketing strategy to attract prospective clients to their brick and mortar or online stores. Direct Mail Is the Next Big Thing Consumers are staying at home and need a break from all kinds of digital ads. What better way to update them about your latest launch than to bombard them with direct mail! Direct Mail is set to make a comeback and it’s going to be big! While direct mail offers a 29% ROI currently, it’s likely to blow up as over 42% of consumers go through the direct mail that they receive. Brands need to work out more innovative direct mail marketing strategies that will turn these leads into paying converts. Consider Marketing through Instagram Reels What started as a photo-sharing app is now set to largely become a video-focused platform. Features such as IGTV and IG reels are expected to blow up. These 15-sec video clips are short and sweet and hit the right spot to convert leads. Make sure that your marketing team is creating content as releasing reels in 2021. With Instagram reels being the focus of the platform’s algorithm, these reels are sure to widen your reach! With Master Coach Stan, anyone can help you create seven-figure business revenue in the shortest time possible. Stan is a sales and marketing coach who has decades of experience, thousands of clients, and the world’s first E-Learning marketing system to his credit. Get in touch with us to learn more about our small business marketing consultancy today!

Businesses will need to experiment and strike the perfect balance between digital ads and outdoor marketing strategy to attract prospective clients to their brick and mortar or online stores.

Direct Mail Is the Next Big Thing

Consumers are staying at home and need a break from all kinds of digital ads. What better way to update them about your latest launch than to bombard them with direct mail!

Direct Mail is set to make a comeback and it’s going to be big! While direct mail offers a 29% ROI currently, it’s likely to blow up as over 42% of consumers go through the direct mail that they receive. Brands need to work out more innovative direct mail marketing strategies that will turn these leads into paying converts.

Consider Marketing through Instagram Reels

What started as a photo-sharing app is now set to largely become a video-focused platform. Features such as IGTV and IG reels are expected to blow up.

These 15-sec video clips are short and sweet and hit the right spot to convert leads. Make sure that your marketing team is creating content as releasing reels in 2021. With Instagram reels being the focus of the platform’s algorithm, these reels are sure to widen your reach!

 

With Master Coach Stan, anyone can help you create seven-figure business revenue in the shortest time possible. Stan is a sales and marketing coach who has decades of experience, thousands of clients, and the world’s first E-Learning marketing system to his credit.

Get in touch with us to learn more about our small business marketing consultancy today!

 

 

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
  • What do people really want to buy from me?
  • What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores. The basic concept is this: You want to find existing businesses who have the customer profile that you are looking for to market your products/services to. Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses. As a result, you have an audience to market to and they generate an added value from their current base. So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success. LV = (P x F) x N – MC Here’s what it all means:
  • LV is the life time value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers. So, here’s your step-by-step process:
  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.
If you need help working through this process, please contact us and we’ll set you up with the most comprehensive system of marketing tools and resources.