Tag: business coach

3 Flaws In Your Marketing Techniques

3 Flaws In Your Marketing Techniques

Marketing is an integral part of every business. Without it, companies can struggle to perform and expand their operations. However, effective marketing techniques will improve brand awareness and impact a company’s growth drastically.

While marketing is a dynamic process, learning accurate marketing techniques is crucial, especially if you want your marketing campaigns to create a buzz amongst your target audience. What most people don’t understand is that marketing isn’t just about spending a fortune on advertising and spamming clients with emails; it’s much more than that.

Marketing has evolved entirely and can be one of the reasons why your marketing techniques aren’t bringing the profits and revenue you need.

Here are a few flaws in your marketing techniques that are impacting your business.

Lack of Research

Most businesses and companies often make one mistake – they skip out on proper research. The research will help your company envision the response your products will get from customers.

Therefore, to ensure your time, money and effort don’t go in vain, conduct market research and move forward with efficient techniques and strategies.

Marketing without USPs

Marketing strategy

 

USP or unique selling proposition is what makes your company different from your competitors. Your USP briefs your customers and other stakeholders what your company offers that others don’t. Moreover, businesses need to identify their USPs and use these to their advantage.

Your customers should feel that your services and products are the solution to their problems. Fortunately, that’s possible if you create your marketing strategies around your USPs. The sole purpose of marketing techniques is to attract customers; if customers feel that you’re unlike other businesses, they’re more likely to pick you over other businesses and will keep coming back to you.

Marketing Techniques That Fail To Retain Recurring Customers

Businesses and companies often focus on acquiring new customers and tend to forget about their existing customers. If your marketing techniques are focused on attracting new customers, you might lose your repeat customers.

Most importantly, research suggests that attracting new customers is more challenging than retaining your existing ones. Your current customers already trust your company and will be willing to buy from you again.

Keep your marketing techniques neutral to address and attract existing clients and new ones.

Hire a Professional Marketing Consultant

Every business and company has some flaws in their marketing technique; however, there’s nothing to worry about. Persistent marketing flaw is something you need to take care of – hire a professional marketing consultant to help you tackle these flaws.

If you’re looking for a marketing and business consultant in Las Vegas, Nevada, consider Stan Mann.

Stan Mann is a professional business and marketing consultant that helps elevate your marketing techniques and strategies.

Learn more about our consulting services and coaching programs on our website.

3 Marketing Trends to Look Forward To In 2022

3 Marketing Trends to Look Forward To In 2022

Marketing trends in the post-COVID era of 2022 and onward will be based on technology. Customers and businesses are unlikely to return to traditional marketing techniques because we have adopted technologies to market our products and earn new clients online.

Here are some marketing trends you should look forward to in 2022.

– Personalized Marketing

Traditional marketing assumes that all customers are created equal. Although businesses have known this is far from the truth, there haven’t been many opportunities to market products differently to different people. But social media marketing has changed everything for the better. Social media platforms collect data that allows brands to show certain ads to people according to their search histories.

However, 2022 will begin an era of even more personalized ads as WhatsApp, Facebook, Instagram, Google, and other websites perfect their algorithms for analyzing data from millions of users.

2- Artificial Intelligence

The use of machine learning in marketing will not only allow advertisers to reach better-defined audiences. Still, it will also help brands design ads that are more effective for a specific audience. Artificial Intelligence in marketing, ads, and posts will allow brands to fine-tune other factors such as the time the ad is shown to each individual.

These ads will be sensitive to audio data and other information from the user’s devices, including the user’s vitals. For example, if the user’s Fitbit measures low sugar levels, they will first see a soft drink ad when they open a social media site like Instagram.

3- Influencer Marketing

It’s not a new trend, as brands and businesses have used celebrities to market their products for years.

However, influencers are not celebrities. They are people with a huge social media presence on platforms like Instagram and TikTok. In 2021, we witnessed many brands hire famous influencers for marketing their products.

Influencer marketing is more feasible and effective than celebrity marketing. But why is that? Compared to celebrities, influencers are people from working-class backgrounds, which means that more people can relate to them. Since their primary focus is growing their social media presence, they interact with people on their social media accounts and other means.

Another reason why influencer marketing yields better results than celebrity marketing

Another reason why influencer marketing yields better results than celebrity marketing are due to psychological and consumer behavior. Research has shown that consumers trust personal recommendations more than celebrity or brand suggestions.

Person presenting ideas in a business coaching meeting

Get Professional Advice from an Expert Marketing Consultant in Vegas

With all these marketing trends on the table in 2022, we advise you to consult a professional business coach. At Master Coach Stan, we have Stan Lee, a professional business consultant in Vegas.

Reach out to him to get business coaching before diving into any trend for your business!