Tag: consulting services

3 Flaws In Your Marketing Techniques

3 Flaws In Your Marketing Techniques

Marketing is an integral part of every business. Without it, companies can struggle to perform and expand their operations. However, effective marketing techniques will improve brand awareness and impact a company’s growth drastically.

While marketing is a dynamic process, learning accurate marketing techniques is crucial, especially if you want your marketing campaigns to create a buzz amongst your target audience. What most people don’t understand is that marketing isn’t just about spending a fortune on advertising and spamming clients with emails; it’s much more than that.

Marketing has evolved entirely and can be one of the reasons why your marketing techniques aren’t bringing the profits and revenue you need.

Here are a few flaws in your marketing techniques that are impacting your business.

Lack of Research

Most businesses and companies often make one mistake – they skip out on proper research. The research will help your company envision the response your products will get from customers.

Therefore, to ensure your time, money and effort don’t go in vain, conduct market research and move forward with efficient techniques and strategies.

Marketing without USPs

Marketing strategy


USP or unique selling proposition is what makes your company different from your competitors. Your USP briefs your customers and other stakeholders what your company offers that others don’t. Moreover, businesses need to identify their USPs and use these to their advantage.

Your customers should feel that your services and products are the solution to their problems. Fortunately, that’s possible if you create your marketing strategies around your USPs. The sole purpose of marketing techniques is to attract customers; if customers feel that you’re unlike other businesses, they’re more likely to pick you over other businesses and will keep coming back to you.

Marketing Techniques That Fail To Retain Recurring Customers

Businesses and companies often focus on acquiring new customers and tend to forget about their existing customers. If your marketing techniques are focused on attracting new customers, you might lose your repeat customers.

Most importantly, research suggests that attracting new customers is more challenging than retaining your existing ones. Your current customers already trust your company and will be willing to buy from you again.

Keep your marketing techniques neutral to address and attract existing clients and new ones.

Hire a Professional Marketing Consultant

Every business and company has some flaws in their marketing technique; however, there’s nothing to worry about. Persistent marketing flaw is something you need to take care of – hire a professional marketing consultant to help you tackle these flaws.

If you’re looking for a marketing and business consultant in Las Vegas, Nevada, consider Stan Mann.

Stan Mann is a professional business and marketing consultant that helps elevate your marketing techniques and strategies.

Learn more about our consulting services and coaching programs on our website.

What Exactly Is a Business Coach and How Can They Help You?

What Exactly Is a Business Coach and How Can They Help You?

Whether you own a large corporation or are an entrepreneur, running a business isn’t easy at all. It requires the right knowledge, experience, skill, and some failed attempts to perfect your business operations and strategies. Furthermore, it takes a while until you can figure out how to improve your performance and augment your profits.

Most business owners want their business to flourish, especially considering the amount of money, effort, and time you invest. Fortunately, there’s a perfect solution for you – a business coach.

A business coach can massively improve your performance and perfect your business strategies too. For those of you who are confused, don’t worry; we’re here to help you.

Let’s dive deeper into what a business coach is and how they benefit your business.

What is a Business Coach?

Sometimes businesses tend to get stuck in a loop and cannot improve their performance due to certain unidentified reasons. A business coach is an external professional who helps identify the obstacles in the way of a business’s progress. Furthermore, they offer suggestions and can help see your blind spots.

Moreover, they help businesses plan their goals and implement strategies that come in handy in expanding and growing their business.

How Can a Business Coach Help You?

A Business Coach Will Offer Unbiased External Insight

A business coach discussing strategies

Businesses often struggle since they can’t figure out what their performance is lacking. One pro of hiring a business coach is it provides constructive criticism from a new perspective.

A business coach can offer you an unbiased opinion that will help you evaluate your business’s strengths and weaknesses since they’ll be able to provide you with industry-specific insight.

A Business Coach Will Help You Achieve Goals

A business coach will assist you in navigating challenges and achieving the necessary goals for progress. Businesses coaches put their industry-specific knowledge to use and prevent your business from hitting a bump.

Moreover, a business coach will draft plans and strategies, helping you achieve your goals and targeted profits without wasting time, money and efforts.

A Business Coach Provides Better Future Planning

The pressures of the business can take a toll on our vision, and sometimes we might establish goals and objectives that aren’t sustainable enough. Fortunately, a business coach will ensure your strategies and techniques are sustainable for the long run.

Planning needs a fair share of prioritizing, and a business coach offers just that.

Hiring a business coach will ensure that you have time to handle other important aspects of your business, like operations, management, and acquiring capital.

If you’re looking for a business and marketing coach in Las Vegas, Nevada, consider Stan Mann and our wide-ranging variety of products.

Stan Mann is a professional business and marketing consultant. Furthermore, we help small business owners and entrepreneurs thrive.

Learn more about our consulting services and coaching programs here!