Tag: professional business

3 Marketing Trends to Look Forward To In 2022

3 Marketing Trends to Look Forward To In 2022

Marketing trends in the post-COVID era of 2022 and onward will be based on technology. Customers and businesses are unlikely to return to traditional marketing techniques because we have adopted technologies to market our products and earn new clients online.

Here are some marketing trends you should look forward to in 2022.

– Personalized Marketing

Traditional marketing assumes that all customers are created equal. Although businesses have known this is far from the truth, there haven’t been many opportunities to market products differently to different people. But social media marketing has changed everything for the better. Social media platforms collect data that allows brands to show certain ads to people according to their search histories.

However, 2022 will begin an era of even more personalized ads as WhatsApp, Facebook, Instagram, Google, and other websites perfect their algorithms for analyzing data from millions of users.

2- Artificial Intelligence

The use of machine learning in marketing will not only allow advertisers to reach better-defined audiences. Still, it will also help brands design ads that are more effective for a specific audience. Artificial Intelligence in marketing, ads, and posts will allow brands to fine-tune other factors such as the time the ad is shown to each individual.

These ads will be sensitive to audio data and other information from the user’s devices, including the user’s vitals. For example, if the user’s Fitbit measures low sugar levels, they will first see a soft drink ad when they open a social media site like Instagram.

3- Influencer Marketing

It’s not a new trend, as brands and businesses have used celebrities to market their products for years.

However, influencers are not celebrities. They are people with a huge social media presence on platforms like Instagram and TikTok. In 2021, we witnessed many brands hire famous influencers for marketing their products.

Influencer marketing is more feasible and effective than celebrity marketing. But why is that? Compared to celebrities, influencers are people from working-class backgrounds, which means that more people can relate to them. Since their primary focus is growing their social media presence, they interact with people on their social media accounts and other means.

Another reason why influencer marketing yields better results than celebrity marketing

Another reason why influencer marketing yields better results than celebrity marketing are due to psychological and consumer behavior. Research has shown that consumers trust personal recommendations more than celebrity or brand suggestions.

Person presenting ideas in a business coaching meeting

Get Professional Advice from an Expert Marketing Consultant in Vegas

With all these marketing trends on the table in 2022, we advise you to consult a professional business coach. At Master Coach Stan, we have Stan Lee, a professional business consultant in Vegas.

Reach out to him to get business coaching before diving into any trend for your business!

What Exactly Is a Business Coach and How Can They Help You?

What Exactly Is a Business Coach and How Can They Help You?

Whether you own a large corporation or are an entrepreneur, running a business isn’t easy at all. It requires the right knowledge, experience, skill, and some failed attempts to perfect your business operations and strategies. Furthermore, it takes a while until you can figure out how to improve your performance and augment your profits.

Most business owners want their business to flourish, especially considering the amount of money, effort, and time you invest. Fortunately, there’s a perfect solution for you – a business coach.

A business coach can massively improve your performance and perfect your business strategies too. For those of you who are confused, don’t worry; we’re here to help you.

Let’s dive deeper into what a business coach is and how they benefit your business.

What is a Business Coach?

Sometimes businesses tend to get stuck in a loop and cannot improve their performance due to certain unidentified reasons. A business coach is an external professional who helps identify the obstacles in the way of a business’s progress. Furthermore, they offer suggestions and can help see your blind spots.

Moreover, they help businesses plan their goals and implement strategies that come in handy in expanding and growing their business.

How Can a Business Coach Help You?

A Business Coach Will Offer Unbiased External Insight

A business coach discussing strategies

Businesses often struggle since they can’t figure out what their performance is lacking. One pro of hiring a business coach is it provides constructive criticism from a new perspective.

A business coach can offer you an unbiased opinion that will help you evaluate your business’s strengths and weaknesses since they’ll be able to provide you with industry-specific insight.

A Business Coach Will Help You Achieve Goals

A business coach will assist you in navigating challenges and achieving the necessary goals for progress. Businesses coaches put their industry-specific knowledge to use and prevent your business from hitting a bump.

Moreover, a business coach will draft plans and strategies, helping you achieve your goals and targeted profits without wasting time, money and efforts.

A Business Coach Provides Better Future Planning

The pressures of the business can take a toll on our vision, and sometimes we might establish goals and objectives that aren’t sustainable enough. Fortunately, a business coach will ensure your strategies and techniques are sustainable for the long run.

Planning needs a fair share of prioritizing, and a business coach offers just that.

Hiring a business coach will ensure that you have time to handle other important aspects of your business, like operations, management, and acquiring capital.

If you’re looking for a business and marketing coach in Las Vegas, Nevada, consider Stan Mann and our wide-ranging variety of products.

Stan Mann is a professional business and marketing consultant. Furthermore, we help small business owners and entrepreneurs thrive.

Learn more about our consulting services and coaching programs here!